Official Apple Store in Pakistan is about to launch soon. In a landmark development for Pakistan’s tech and retail landscape, Airlink Communication has confirmed plans to open the country’s first-ever official Apple retail store by the end of 2025. This long-awaited milestone marks a major step forward in Apple’s formal presence in Pakistan n and reflects the growing demand for premium technology products across the country.
The Location: Dolmen Mall Lahore
As per details shared during Airlink’s recent corporate briefing session — attended by Topline Securities — the upcoming Apple store will be located inside Dolmen Mall Lahore, one of the city’s most popular and high-end shopping destinations. The outlet will operate alongside a Xiaomi retail store, creating a vibrant tech hub for consumers.
For years, Apple enthusiasts in Pakistan have had to rely on third-party resellers or online imports, often at higher prices and without official after-sales support. The establishment of an official store means that customers will soon enjoy authentic Apple products, genuine warranties, and official repair services — all under one roof.
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Airlink’s Role and Apple Partnership
This major step follows Airlink’s appointment in September 2024 as a premium partner for Apple in Pakistan. The partnership was facilitated by GNEXT Technologies, Apple’s authorized distributor in the country. Through this collaboration, Apple intends to strengthen its retail presence and streamline product availability through structured, transparent, and official channels.
Airlink has stated that the initiative will make it easier for customers to purchase the full Apple lineup — including iPhones, iPads, MacBooks, Apple Watches, and accessories — directly from an official retail outlet.
Expanding Tech Horizons
Airlink also revealed some of its exciting updates on its broader tech portfolio. The organization is ready to get 10,000 Acer laptops by November 2025 as part of a pilot project. If successful, Airlink plans to initiate local manufacturing of laptops, contributing to tech industry growth of Pakistan.
Additionally, Airlink revealed ongoing negotiations to onboard another smartphone brand for local assembly and distribution, though final agreements are still pending.
With Apple’s official entry into Pakistan’s retail market, consumers can finally look forward to a flawless, authentic, and premium Apple experience — one that is showing strong alignment to global standards right here at home.
Benefits for Pakistani Consumers
1. Genuine Products With Clear Warranty
For years, Pakistani buyers have faced uncertainty when purchasing Apple devices through grey-market sellers. An authorised store eliminates this concern by offering authentic products, proper packaging, and official warranties.
2. Reliable After-Sales Support
One of the biggest advantages is access to Apple-certified service channels. Customers can expect trained technicians, genuine replacement parts, and dependable repair services instead of risking poor-quality fixes from unofficial shops.
3. Availability of the Latest Products
With an authorised outlet, new Apple releases such as iPhones, iPads, Macs, Apple Watches, and accessories will be available more quickly and with proper documentation. Buyers will no longer need to rely heavily on unofficial importers.
4. Economic Boost and Job Creation
The new retail presence will create job opportunities in sales, technical support, and management. It will also strengthen local logistics and retail operations, contributing to economic growth.
5. Reduced Dependence on the Grey Market
A formal Apple retail channel encourages more people to buy legally imported devices with proper receipts and protections. Over time, this can reduce grey-market dominance and contribute positively to consumer rights and tax revenue.
Impact on Pakistan’s Tech Ecosystem
An authorised Apple store signals growing confidence in Pakistan’s consumer market. It can foster a stronger community of Apple developers, inspire training programs, and encourage more global brands to invest in the country. Local accessory businesses and official service networks may also expand as a result.
Realistic Expectations
Although the store is a major improvement, some challenges remain. Prices may still reflect high import duties and taxes. A single store in Lahore will not immediately solve nationwide access issues. Pakistan will still need more authorised outlets and service centres over time.
A Big Step Forward
The opening of an Apple-authorised retail store is a milestone for Pakistan. It promises safer purchases, reliable support, and a more organised technology market. More importantly, it shows that global tech brands are increasingly recognising Pakistan’s growing market potential.